The surge in popularity and demand among consumers towards ordering food through online food delivery applications is showing no signs of decline and only increasing. The shift from conventional on-premises dining to ordering online is attributed to convenience, low costs, availability of variety of dishes online, contactless delivery amid pandemic and so on. If you too own a restaurant and are still restricting it to yourself, wait no longer and partner with a food delivery app development solution expert. No appropriate time than now to start investing in your own branded food delivery app development application.

Alongside this, to facilitate you follow a different approach than traditional, we have assembled top ten outstanding features that make your online food delivery app successful, leads to maximum downloads and makes your business grow and stand out from the rest.

1) Push Notifications

Also known as an alert message, push notifications is something that pops in at the top or bottom right corner of the screen as per the assigned settings. Saying, it is the most important medium to deliver relevant and personalized content to users at the most appropriate moments would not be wrong at all. There can be no other better way to communicate with your audience than push notifications when addressed at the right time and manner. Directing users to social media channels, promoting products, services, building trust, engaging users, call to action, using push notifications has more profound effects than ever. It has been estimated that businesses that run push notifications have 3X higher retention and 88% better app engagement. Sending push notifications would drive conversions and encourage restaurant owners towards upselling and cross selling.

2) User-friendly interface

A good UI simplifies searching and makes it easy for users to find their favorite food effortlessly. Digital menu card, ordering online, location based deals, a well designed UI help intuitively communicate with users so that they can place orders almost instantly without spending a lot of time navigating within the app. A user friendly interface just works and guarantees conversions, comfort and gratification.

3) Loyalty Programs and Discount Deals

Including features of loyalty programs and discount deals is both surprising and delightful for customers. Each time this feature has been introduced, an emotional side is aroused and users begin to build strong association towards brand or business. As connections further develop, more and more new customers fancy downloading food apps ultimately earn loyalty points. More than 40% of food delivery apps use apps to find deals and discounts while 20% of them use apps just to earn loyalty points. Therefore, it is prudent for businesses to repeatedly include points-based loyalty programs in the app version and keep conversions simple, persuasive and intuitive.

4) Multiple Payment Option

If your app fails to cater for the most crucial preference that is a varied payment option, customers no longer enjoy ordering from your app. Accommodating customer’s preferences including credit, debit, online, COD, not only leads to faster checkout but also encourages users to keep coming back to your app and place their food orders. Here, an utmost attention is given to the security of payment gateway. Failing to compromise not only put your brand at stake but also affects reputation ultimately losing customers for lifetime.

Consumers may also prefer various purchasing methods for their additional benefits. AfterPay, for example, allows customers to settle the bill later. Accommodating your customers’ preferences in this way could be attractive for new clientele and ensure you with more purchases.

5) Geofencing

Geofencing is all about making a creative move to expand your business horizons. Depending upon the configuration, it can prompt mobile push notifications, trigger text alerts, send targeted advertisements on social media, allow tracking and send alerts to management. Many established food ordering brands would agree to the fact that making an impact and counting a presence in the market fail to showcase their supremacy without offering anything different. Integrating location based service in food ordering apps is already incorporated by renowned brands. Therefore, if you are thinking of entering a market without the popular technology like geo fencing then there are changes that you might not catch the fancy of users.

6) Reviews and Rating

When it comes to user acquisition, app ratings and reviews hold the maximum weightage. Mobile users rely heavily on apps that have 5 star rating and would outrightly reject the one that’s rated lower than 3 stars. A large number of people, approximately 79% of them prefer reading reviews before paving ways towards installing an app.

7) Easy Login

A complex login screen pre equipped with a long list of questions would do more harm to your business than you could probably think. Request only the details you absolutely require and inputs you need from your user should be kept to minimal. For example, it is much more reliable to go for emails than usernames, passwords, fingerprints to allow them to login and get a glimpse of the food menu. Social media login such as Facebook, Instagram, Twitter would immediately gratify the users to move around the app, search their favorite menu item and place an order to get their food delivered.

8) Real-time Order Tracking

To make delivery services more streamlined and competitive, restaurant businesses are leveraging the power of real time tracking. This feature enables them to identify the most efficient routes and provide a better and improved customer experience. The real time tracking feature enables leading restaurant owners with all the vital information they require to measure the performance of delivery drivers. The vital information such as idling, speeding, vehicle monitoring, estimated time of delivery ultimately leads to efficient operations that adds to profits. Plus, you will be able to handle surge in orders and allocate resources availability and never miss out revenue optimization opportunities.

9) Schedule Deliveries

Better customer experience, reduce overheads, Giving customers an option of selecting a scheduled delivery of goods means you are allocating them a window where they can choose an appropriate date and time for their food to be delivered on their doorstep. But if experts are to be believed, businesses do more than this. Delivering scheduling deliveries save a lot of time, money and increased profit margins that ultimately helps you expand a business.

10) No-contact or contactless delivery

Many successful brands like Swiggy and Zomato have already urged their customers to opt for digital payments so that more and more contactless deliveries can be made. On one hand where digital ordering promotes customer loyalty, improved reporting, lessen errors, it also forms the basis of forming larger check sizes, improved guest loyalty and engaging marketing opportunities. This provides a win to win situation for both owners and customers while instilling confidence among customers who want to order food online but are worried about safety.

To summarise, finding an agency that will convert your idea into a fledgeling business? Your search ends here at Zimble Code. We are your trusted food delivery app development company in New York USA who ensure you’re reaching towards your customers where they are.