As new and new trendy features and tools are capturing the market, so is the evolution and expansion of the social media industry. Over the past few years, the total number of social media users has increased rapidly with the wide use of social media apps like Facebook, Instagram, WhatsApp, LinkedIn, etc. in fact, this number is expected to cross an average of 3.43 billion in the next few years- accounting for about 50% of the total world population.

The most astonishing fact is that these numbers comprise everyone, starting from individuals and professionals to business enterprises, using social media platforms extensively for potential growth. That’s why several social media app developers have come up across the globe to render social media app technology stack services.

Features to be Incorporated

The fundamental features of social media app development that actually define these social media apps are:

Profile

The creation of a profile to express themselves acts as a core for the success of any social media app. Thereby, it must be explicitly designed to frequently use these social networks for sharing and discovering exciting and engaging content. This is the first thing that you must focus on, similar to what the users do when they visit the log-in page of any social media platform for the first time.

Furthermore, your app needs to have a strong database for keeping a record of the personal details of all the users, ensuring data security. You need to make it more interactive and engaging by adding personalization tools like:

Photo-effects to make the profile picture look brighter and expressive with custom frames.

Background colors allow the users to customize their profile by setting the theme of their choice.

Customizable bio with animated options through which the users can display their hobbies, interests, food preferences, etc.
Option of adding links to websites, blogs, and various other social networks.

Feeds

A social network can become more engaging through eye-catching feeds, motivating people to spend the maximum time using these platforms. Such pop-up content could be user-generated stories, user-uploaded audio, video, presentations, and photos.

In fact, there is a need to work more on the allowance of user-posted content to catalyze the growth of your social network app. Based on the various reasons of sharing posts, your app must offer generation of the following types of user-generated content:

What’s Up information to allow users to post about where they are, how they are feeling, and what they are doing. You can also incorporate location services for monetization and advertising purposes.

Self-expression posts can be in the form of status, photos, and videos on the app’s timeline. This will indulge the desire of the user to express them by sharing their original content, targeting specific audiences, and driving engagement.

Self-esteem content through which the users can enjoy both intangible and tangible rewards for their activities in the form of special badges, levels, vouchers, and alike. This will increase the engagement rate, thereby retaining the users.

Connections

Known by various names, including networking, socializing, or following, your social media app must allow the users of a social app to connect. Thereby, initiate the process and help your users to establish new connections through:

Content-based connections – for growing audiences and building relationships. Allow the users to build connections by sharing and interacting with their content by being any one of the following: Content explorer, general talker, admirer, or hashtag follower.

Interactive public groups – for bringing people with common values together. Alternatively, groups in a social app can also be built around the non-user entities, such as businesses and organizations that want to be part of a social network like Facebook pages.

Events – to connect people beyond digital boundaries. If you are thinking of making a social media app to keep it in touch with reality, you must indeed incorporate event-based connections in your app. The invitations and tickets of these events can be a good source of revenue for social app companies and a better enjoyment factor for the users.

You can also add the option of mining the connections from other social networks or address books to enhance the traffic, but only with the users’ permission.

Wrapping Up!

Undoubtedly, initiating the process of developing a social media app is quite a big deal. But once you have a social networking app with the help of a social media app development company, you can gain a big chunk of money from the knowledge of human behavior and statistics. That’s why you must add analytics while getting your app ready to gain insights into your app’s performance. This will also help you to come up with fresh ideas to enhance your app every day. Stand out of the crowd by contacting the US social media app development company and getting your app developed fully embedded with the features.

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