With tremendous competition in every sector, we have become slaves to a desk-bound and inactive lifestyle. Unfortunately, this has led to some severe health issues in our lives. Keeping this in mind, many of us take one common New Year resolution every year, i.e., to stay fit, and 2021 was no exception to it. Therefore, to accomplish their New Year pledge, overenthusiastic people take yearly memberships for gyms, fitness centers, Pilates classes, and much more. But do they follow this routine all year round?
That is the reason some smart people who know that hitting the gym will be a tough call, install fitness apps to fulfill their health goals. Nowadays, more and more people, especially in Texas, USA, are switching to paid and free fitness apps to manage their weight and health rather than loosening their pockets on gym memberships.
This has spawned a new boost in the digital space, and many business buffs are planning to invest and launch fitness apps in the US market. Therefore, it is essential to understand that launching an app is not an end decision, but it starts much before the development process. In fact, the launching process works simultaneously with the development of a health and fitness app by the top mobile app developers in Texas.
Steps to Launch a Fitness App in 2021
The launching process can broadly be divided into three stages, and these are as follows:
Stage 1: Before the Fitness App Development
1. Market Research
The launch of a fitness app initiates with market research. Did you know? There are approximately 1,800,000 health and fitness apps available on the apple store. Therefore, it is crucial to do comprehensive market research to understand your target market in Texas and the related application features. Depending on your budget, you can also opt for primary research and use the insights to develop an improved and enhanced fitness application.
2. Choose the Platform
Before you decide to develop a fitness app, there is a need to consider the platform where you wish to launch the application (iOS, Android, or both). As per the 2020 market research, 74.3% of the population is Android users, whereas 24.76% are iOS users. Therefore, a cross-platform fitness app will help you to reach and acquire a broader market share. So, what are you waiting for? Start creating a multi-platform fitness app with a range of features like diet charts, yoga, weight loss exercises, intermittent fasting tracker, and much more with a fitness app development company in Texas.
Stage 2: During the App Development
3. Pitch for your Fitness App
Once a fitness app development company in the USA is outsourced, roll the app teaser to the industry bloggers and journalists. Moreover, it is important to provide them with a free download of your fitness app so that they can use your app and review it. Be open to their queries and recommendations that can be used to modify the app before the final development and launch. It’s the best opportunity for you to experiment with and present an attractive story on your fitness app.
4. Social Media Promotion (including Paid Advertisements)
Try to create a buzz about your fitness app before it is actually launched. This can be done by having a soft launch of your app. You can use social media accounts to post a teaser and get reviews and feedback from interested users. This will also help in attracting users to download your app. You can also try using targeted ads on Facebook and Instagram and link them directly to the app’s download page. But before that, set your budget for paid campaigns and advertisements to avoid any unnecessary expenditures.
Stage 3: After the Fitness App Development
5. App Store Optimization
If you want your fitness app to get discovered by your users within the app stores, make sure to use App store optimization (ASO). It involves optimizing your app by using relevant keywords so that the users can find you easily. You can also add clear screenshots showing your app’s common use cases. Moreover, don’t forget to mention the download link of your fitness app regardless of platforms such as a blog, or newsfeed, or social media platform.
6. Organize a Launch Party
Organizing a digital launch party for your fitness app through a webinar will never be a bad idea. You can invite your business contacts, affiliate marketers, bloggers, journalists, influencers, tech reviewers, and various others to be a part of your launch party. You can provide them with a video demo of your fitness app and offer them special discounts and rewards for downloading your app to create a buzz in the market.
Final Take
Developing and launching a fitness app in the Texas market can sometimes prove to be quite a challenging and time-consuming process. But the best fitness app development company in the USA can help you make this process smooth and cost-effective. To successfully launch your fitness app, make sure that you do thorough research of the market and launch your app according to the user demographics. Moreover, creating a buzz among the Texas target audience is another crucial point that will help you attract more users to download and use your fitness app. Lastly, keep your app updated with the latest technology and send regular notifications to your users to avoid boredom and switching to a new application.
Related Article – How does a Fitness App help you increase Business and stay in touch with your Clients?
Thank you so much for sharing the informative blog, fitness app counts on basic facilities that a gym offers.