Starting with the bird’s eye view, both Google Play Store and App Store have 4.52 million apps. Of these, nearly 50% of the apps generate few to no downloads, wondering what makes the rest of the apps keep going? There is a difference. The developers of the app who manage to garner more and more users bank upon the best app development company in New York, took the time to create a strategy before they pushed their app into development. The key here is not to come up with an idea and think of turning it into reality the next day, but work towards its validation, market research, incorporating core features and following MVP approach before jumping into a conclusion straightaway.

By now you must have understood that the idea is worth zero without validation. A little bit of research upfront, avoiding the temptation of jumping straight into execution can save you from a lot of hassles beforehand. Find out what it takes to build, strengthen, and validate your app idea to obtain an intended outcome and rule the market like many prestigious brands.

Idea Finalization or Idea Validation

Many times we see that a large number of entrepreneurs and innovators execute ideas prematurely merely based on a good presentation, detailed spreadsheet, and business plan. Unfortunately, what they learn later is that their vision is nothing more than a hallucination. Therefore, avoid making a costly mistake of executing business ideas before testing or validating it in the real world. Right from conducting market research, running a search on Google trends to gauge interest, conducting polls, and surveys to gauge interest, there are several ways to ensure that your app idea is worth the time, money, and effort needed. To be precise, validating the idea in advance, consulting a professional app development company reduces the risk of pursuing ideas that look good in theory but fail to work in reality.

Market research/Competitive Analysis

Did you know a poorly researched market & audience is listed as one of the most prominent reasons why apps fail to perform after the launch? In fact, it is analyzed that 25% out of 72% of new mobile app-based products failed as a result of inappropriate market research and moving ahead with product development without appropriate planning. Hence, besides idea validation, it is equally important to determine the viability of your app or product ideas. Apart from gathering information on target demographics, spend time analyzing size, position, value proposition, monetization opportunities related factors. At this stage, there is a maximum chance to gain deep insights into knowing what your competitors are up to, where you stand in the market and how you can improve to stay ahead of competitors.

Pin Down the Core Features to put into the app

Apps have now become a mainstream and trusted way not only to deliver content but services too. Therefore, to design a mobile app that is downloaded and accessed frequently by app users, it is important to offer an experience that isn’t available elsewhere. Connectivity, device capability, data cost, battery consumption, user interface, and content are some of the core features that businesses need to incorporate to make their app a success.

MVP Approach

MVP approach is all about validating your app or product in the market with the least investment. To further elaborate, MVP helps you test how your target audience would respond. Later, based on responses garnered, the actual production can take place by incorporating a full set of features bearing in mind the requirement, feedback from adopters. If you want your product to be easy to use, engaging, and suitable for users, conduct the first testing stage with MVP and build a tower of hope on a foundation of assumptions and rule the market. Furthermore, there will definitely be room for evaluation, build strong customer relationships, minimize time and expenses, and most importantly save your brand image initial product from becoming cluttered with unwanted and unneeded features by partnering with top mobile app development company.

Also Read – Why Startups Should Develop An MVP: A Step-By-Step Guide

To summarise, we all have a cognitive bias to think that our ideas are great. It’s hard to admit that they won’t work. Developing an app is an important business decision so why not make it a smart one?