The usage of dockless bikes and eScooters has been increasing with the implementation of the cheapest rental system. In a few months, hundreds of dockless bikes and eScooters are seen on the streets and sidewalks of the city. These bikes and eScooters have gained so much appreciation among users since they helped avoid traffic congestions and get around the town quickly. At the same time, these dockless bikes and eScooter riders misuse the traffic rules blocking the pavement for pedestrians.
Keeping all of it apart, looking at the business perspective, how do dockless bike and eScooter manufacturing companies make profits out of renting dockless bikes and eScooters? We have a minimum of five dockless bike and scooter companies operating in several places in New York City. If you are an entrepreneur and looking to make an eScooter App like Lime, you must know how the existing companies are making profits.
How has a company like Bird been successful in renting out dockless bikes and eScooters?
The electric scooter company Bird charges just $1 per 30 minutes and additional 15 cents per minute from thereon. Undoubtedly, the charges make consumers happy, but the question is how this cost can benefit them while renting for generating revenue. Let’s see:
Low Cost and Economies of Scale
Offering rides and rentals at a lower price can bring in more consumer engagement. Therefore, the purchase cost of bikes and eScooters becomes too economical for the company.
Focussing on Consumer Convenience
Consumers need not return the hired bikes or eScooters to docking bays once they complete their ride. They can leave them on the sidewalks for other users to hire and use them further. When rides are so convenient, consumers would always want to use the vehicle.
Easy Mobile App
Since the entire world is on mobile, a simple mobile app with great and easy features can help consumers to hire a bike or eScooter within a jiffy. This is another way the company engages consumers and converts them into potential ones.
Payment Methods
Introducing easy payment options in the app ensures flexibility for consumers to pay in a single click. Payment options such as credit card, debit card, third-party payment options, and more are available for consumers, which is another engaging factor.
Investing in e-Scooter App Development
Consumers get more attracted and find the e-Scooter app efficient because it is cost-effective, controls pollution, and allows reaching any destination easily without getting stuck in traffic. Rather than considering eScooters as conventional means of commuting, it is more of being available for the lowest price. This has been dramatically influencing the interest and engagement of users to a great extent in the e-Scooter app development service.
The estimated profit of Bird per ride was $2.50, but fortunately, it overtook the score and reached $3.65 per ride. Bird has achieved $1 billion in just two years and has been termed as the fastest-growing company. Therefore, investing in an eScooter app development like Lime or Bird is beneficial.
How much is the cost of eScooter app development?
The cost of eScooter app development may fall roughly between $25,000 and $35,000. This can even go more or less if you want to introduce more features than your competitors. But to make an eScooter app like Bird, you may require the following features that may fall within the budget specified.
- Map integration
- QR code & unlock ride
- Payment gateway integration
- GPS tracking
- Smart lock
- Push notification
- Ride history
To make an eScooter app like Bird, you should consider the similar factors that they have applied.
Conclusion
Dockless bike and scooter companies are not the stories of evolving recently. But there has been a drastic demand in multiple cities in densely populated urban areas and most of the college campuses. Analyzing the current trend of dockless bikes and eScooters, many investors are looking to develop a business plan for the same. If you are looking for an eScooter App Development Company in New York, USA, you can get in touch with us for a detailed discussion. We have a team of experts with vast experience to make an eScooter app like Lime or Bird effortlessly. We function according to your convenience and serve you better.
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