2020 has been proven a turbulent year, especially for the event ticketing industry in NYC, US. When everyone was forced to stay indoors in this pandemic, the event planners and ticketing agents were still struggling to fulfill their customer’s demands. In fact, the complete ticketing platform had to be converted online overnight.
Undoubtedly, it was a challenge to organize virtual events and stay connected with people online – but we all had learned to embrace technology by the time we moved to 2021. Moreover, many people in New York have accepted virtual events as the next normal. However, a few still believe in organizing physical events as per the social distancing norms to stay connected with the audience.
The trial and error methods with new emerging event ticketing trends have helped the event planning and ticketing industry get back into action and successfully organize offline and online events.
Top Five Event Ticketing Industry Trends in 2021
1. Virtual Customer Experience
The virtual event world has made it crucial for the event planners and ticketing agents to build a strong customer relationship to make the event a great success and generate higher profits. However, it is difficult for ticketing platforms and event companies to identify their customer experience, especially during virtual events. Therefore, there is a need to invest in on-demand event ticketing mobile apps to offer an Omni-channel experience to your participants. These app’s peculiar characteristics can help you create an outstanding customer experience while managing health-related concerns. Moreover, the on-demand event ticketing apps will help you to create online surveys to capture your customer’s feedback to work on. Instead of event goodie bags, you can send them coupons and gift cards to redeem online to enhance their experience. Another added advantage of these on-demand apps is that they can notify the users about the latest events and upcoming shows.
2. Contactless Ticketing
Since the outbreak of the pandemic, the event and ticketing professionals have ditched the traditional methods and adopted the contactless ticketing trend to book the events. The best event app development company in NYC, US, can help you follow this trend with the help of features like digital tickets, pedestal scanners, in-seat ordering, and a few more. The premium feature, such as digital ticketing, will allow the ticketing agents to provide the digital prints of the tickets so that the audience can scan them via a pedestal scanner without the need to touch anything. These trending attributes can also be used for online events to add a great event experience to your participants with minimal contact.
3. Live Streaming and Hybrid Events
The United States has been experiencing an increase in live streaming events to the extent of 73% after the hit of a pandemic. Therefore, organizing live streaming events has become the need of the hour for the event companies and ticketing platforms to create a buzz among the audience. Adding a glaze of technology to your virtual events can generate more interest and engagement among the audience participating from home. Therefore, investing in event ticketing software can help you add layers of technology to your hybrid events, such as creating audience polls and experience walls, interacting on social media, integrating digital shops for merchandising, and more. These trends in your on-demand ticketing apps can help you to engage the audience leading to higher revenues.
4. Modified Payment Gateway
The pandemic has brought about a vast progression in payment methods by providing multiple options to consumers. Apart from card payments and wallet payment mode, the latest trend is subscription payment mode, popularized by OTT platforms like Amazon Prime & Netflix. However, this particular payment option is recently accelerating in the ticketing and event industry. Creating ticketing software that supports subscription-based payments will help you lower the cost of promoting the next event. These reduced costs can be utilized to bring down the event entry tickets and attract more audiences. An event app development company in New York can also help you combine multiple payment gateways and refund alternatives like backstage insights, event credits, merchandising, etc., to develop an automated payment and refund system for your event. This will help you to build your customer’s trust and expand your customer base.
5. Health and Safety Trends
Even though the US government is deploying vaccines at a fast rate, there is still time for people to give up on coronavirus safety guidelines. These guidelines act as a barrier while organizing offline events as it is quite challenging to put these safety policies into action. Therefore, the best option in such a pandemic situation is to either conduct the events online or follow the emerging trends. The recent technological advancements in the form of trends can assist you in managing these high safety standards while conducting offline events. Therefore, there arises the need for the top-most event app development company in New York to develop on-demand mobile apps with health and safety features. Such features include visitor screening, contact tracing, venue mapping, checkerboard seating, and much more. These features can help you in numerous ways, such as tracking the venue for any infected areas using contact tracing to avoid the coronavirus spread.
Conclusion
Keeping an eagle’s eye on the trending technological developments in the ticketing industry will ensure a successful event and higher returns on investment. Moreover, smearing these latest trends to your future event will help you pilot into new and uncharted customer territory. Therefore, these latest trends, such as event mapping, digital ticketing, offer multiple benefits to everyone involved, including the event organizers, ticketing platforms, and customers. These benefits can be availed by combining these emerging trends with the new age ticketing software, i.e., on-demand event ticketing mobile apps. This will further help the ticket agents and event vendors to prevent fraudulent activities and become the new status quo for the clientele.
Related Article – Does an Event Company Require Mobile Apps?
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