The fitness and health industry has evolved dramatically in the past few years. It has turned out to become a highly profitable market with its current worth at $3.7 trillion. But what is the underlying cause for this transformation?

Under the influence of the adoption of IoT in various wearable devices, the Health and Fitness industry has come up as a popular app category in recent times. Also, as the COVID 19 pandemic had confined people in their homes, the trend of working out at home has gained more popularity than ever before. These two reasons have brought the practice of fitness app development under the expertise of Fitness App Development Company in Atlanta into the limelight.

Study the Market Overview

As per the current market analysis, the development of fitness apps is in high demand for both startups and leading brands. It is because these applications allow the fitness industry with a competitive edge to make better money out of it.  However, when building a fitness app, you must start with deep analysis to learn about the current trends and select the right app type for your target base.

Running Apps: These apps track the users’ running and cycling routines. GPS-based, the app uses smartphone sensors or smartwatches to track distance, speed, and elevation to offer a basic history of calories burned.

Yoga Apps: With a similar fitness tracking approach, these apps are predefined with exercises and classes of different levels crafted by professionals to meet specific goals.

Personal Trainer Apps: These apps offer personalized fitness programs with guidance from fitness trainers, explicitly tailored to cater to the users’ requirements.

Healthy Diet Apps: These applications maintain track of your daily calories and nutrition in the same way as fitness monitoring apps keep records of your activities.

Features to integrate into your fitness app

After selecting the prospective fitness app type, it is time for you to seek assistance from the Best Mobile App Development Company in Atlanta. The experienced developers would guide you through the process of app development and integrate the right features.

Based on a detailed analysis, every fitness must have these basic features, irrespective of their categories:

• A personal account page for users details and setting up custom goals
• Hardware integration and Compatibility with every platform
• Health Tracking and Logging
• Customized workout and diet habit suggestions
• GPS Tracking to keep track of achievements
• Regular health and fitness content with notifications feature

How can you stand out from the crowd?

With thousands of fitness apps thriving in the market, you should be very cautious with your approach. You must add the flavor of uniqueness in your app to stand out from the competition and leave an impactful mark.

• Live Streams can add value to your fitness app. You can connect with famous athletes and fitness coaches to stream their daily workout sessions.
• Social Features are a blessing that can allow your users to engage with each other, share content like achievements, personal records, motivational posts, etc.
• Gamification and integration of features like leaderboard, best personal record, badges, and app currency would give way to healthy competition over your app platform, engaging your users.
• Adding user-generated content can allow your users to contribute to the community, making them feel involved.
• Easy customization includes choosing the pre-set training programs and diet and plans, which will allow your users to customize their workout routine and meet their fitness goals.

Monetization Strategies for your App

Just like any other app category, fitness applications can also be monetized. Here are a few strategies which you can implement:

Paid Apps: There are several popular fitness and training apps that are paid, and the prices vary on the app type, the access of content, and the target platform.

In-app Purchases: This directly relates to sales of digital goods like additional content, healthy food recipes, workout music, and even merchandise.

Premium Subscription: Most apps follow the practice of premium, where the user has to pay for unlocking the additional features like a personal coach, advanced fitness plans, etc., to augment the free app.

Ads: While setting up the ads as a monetization strategy, you must ensure that it should not become too annoying or it may destroy your app’s UX.

Sponsored Content: You can collaborate with your other fitness services providers such as local gyms and sports professionals and can include their content in the app as well.

E-commerce: You may offer branded merchandise and fitness products over other e-commerce platforms to improve your brand visibility.

How can you grab the attention in such a competitive market?

There is no easy way to come with a fully functional app and grab the target audience’s attention. To secure your place in this dynamic market, you need to work on your applications’ functionality. You must pay special attention to the product discovery stage. It will enable you to lay a solid foundation for your fitness app. It roughly involves taking care of the functional specification of your app, the design of its UI, and the visual prototype for an improved end product.

You must connect with Top Mobile App Developers in Atlanta as a reliable and experienced technology partner can help you define your work scope and develop a roadman. It offers you a competitive edge to set up a realistic budget, plan the resources in the right direction, and improve your chances of survival. 

Related Article – How Mobile Apps Help to Increase Reach, Retention & Engagement in the Fitness Industry